Tuesday, February 17, 2009

ATT uverse

Information Subject to Periodic Revision
v.1

AT&T U-versesm TV

AT&T U-verseSM brings consumers a revolutionary
new entertainment experience. AT&T is the only
national provider to offer a 100-percent Internet
Protocol (IP)-based video service, AT&T U-verse
TV, which delivers a new level of service
integration and features that are unmatched in
the marketplace.

AT&T U-verse TV offers customers a compelling
variety of TV and Internet packages to customize
their entertainment experience. AT&T customers
can choose from five basic TV packages – U100,
U200, U300 and U400 – and a unique family-
friendly programming package, U-family, which
includes the best family-oriented TV channels.

AT&T’s service also includes video-on-demand
titles for all ages as well as offering a variety of
flexible HD, movie, sports, and Spanish language
programming options.

AT&T’s PEG Solution

AT&T is committed to carrying Public, Educational
and Governmental (PEG) programming over its
AT&T U-verse TV service. Because AT&T’s U-verse
service is based on IP, AT&T will use IP streaming
capability to deliver PEG channels.

AT&T will have no role in the acquisition or
creation of the PEG content, nor will it exercise
any production or editorial control over the
content. The PEG programming provider will be
responsible for all PEG content, including the
acquiring of any appropriate rights and licenses
necessary to allow transmission by AT&T
throughout the designated market area (DMA)
and ensuring viewer suitability of content.

“Live PEG Streams”

PEG programming content must be converted to
a streaming video signal for transmission on
AT&T’s U-verse platform. The format is Microsoft
Windows Media 9, encoded at 1.25 Mbps per
stream/channel with a resolution of 480x480.
More detailed technical specifications will be
provided upon request.

User Experience

AT&T U-verse TV’s PEG service gives customers
more choices – they can choose to watch
programming provided by their own community
as well as other participating communities within
the surrounding area, or DMA. Similarly, a PEG
provider’s programming is available to not just
customers within their own community, but to all
AT&T U-verse TV customers in the DMA.

AT&T has designated Channel 99 as the location
on its U-verse channel guide dedicated
exclusively to PEG programming. Customers can
access the PEG application in a number of ways:
by selecting “Government, Education and Public
Access” from the “Live TV” section of the Main
Menu; by accessing the “Guide” and scrolling to
Channel 99; or simply by entering “99” on the
remote control.



PEG Programming Overview
Description: Channel 99 on AT&T U-verse TV

Information Subject to Periodic Revision
v.1

Once a customer starts the PEG application, they
will be presented with a screen that lists the
communities providing PEG programming
throughout the DMA.

Screen Samples

The following are samples of U-verse PEG
screens. Customers can access Channel 99 in
several ways.



After launching the PEG application, U-verse TV
will display a list of communities offering PEG
programming.


Upon selection of a community, U-verse TV will
list all the channels offered by that community as
well as display live programming in a preview
screen along with a description of the selected
channel.

Description: AT&T U-verse Program Guide
Description: Listing of available channels and preview
screen for a particular community
Description: AT&T’s PEG application lists all
communities offering PEG programming in a DMA
Description: AT&T U-verse Main Menu – Live TV

Information Subject to Periodic Revision
v.1

PEG programming can be viewed in the preview
screen, or enlarged to a full-screen view.


User Interface

AT&T will provide an administrative software tool
to allow the PEG programming provider to create
naming and descriptions for each PEG channel.

Description: Full screen view of PEG programming
Description: Administrative screen used for naming
and description


Information Subject to Periodic Revision
v.1

AT&T U-versesm TV

AT&T U-verseSM brings consumers a revolutionary
new entertainment experience. AT&T is the only
national provider to offer a 100-percent Internet
Protocol (IP)-based video service, AT&T U-verse
TV, which delivers a new level of service
integration and features that are unmatched in
the marketplace.

AT&T U-verse TV offers customers a compelling
variety of TV and Internet packages to customize
their entertainment experience. AT&T customers
can choose from five basic TV packages – U100,
U200, U300 and U400 – and a unique family-
friendly programming package, U-family, which
includes the best family-oriented TV channels.

AT&T’s service also includes video-on-demand
titles for all ages as well as offering a variety of
flexible HD, movie, sports, and Spanish language
programming options.

AT&T’s PEG Solution

AT&T is committed to carrying Public, Educational
and Governmental (PEG) programming over its
AT&T U-verse TV service. Because AT&T’s U-verse
service is based on IP, AT&T will use IP streaming
capability to deliver PEG channels.

AT&T will have no role in the acquisition or
creation of the PEG content, nor will it exercise
any production or editorial control over the
content. The PEG programming provider will be
responsible for all PEG content, including the
acquiring of any appropriate rights and licenses
necessary to allow transmission by AT&T
throughout the designated market area (DMA)
and ensuring viewer suitability of content.

“Live PEG Streams”

PEG programming content must be converted to
a streaming video signal for transmission on
AT&T’s U-verse platform. The format is Microsoft
Windows Media 9, encoded at 1.25 Mbps per
stream/channel with a resolution of 480x480.
More detailed technical specifications will be
provided upon request.

User Experience

AT&T U-verse TV’s PEG service gives customers
more choices – they can choose to watch
programming provided by their own community
as well as other participating communities within
the surrounding area, or DMA. Similarly, a PEG
provider’s programming is available to not just
customers within their own community, but to all
AT&T U-verse TV customers in the DMA.

AT&T has designated Channel 99 as the location
on its U-verse channel guide dedicated
exclusively to PEG programming. Customers can
access the PEG application in a number of ways:
by selecting “Government, Education and Public
Access” from the “Live TV” section of the Main
Menu; by accessing the “Guide” and scrolling to
Channel 99; or simply by entering “99” on the
remote control.



PEG Programming Overview
Description: Channel 99 on AT&T U-verse TV

Information Subject to Periodic Revision
v.1

Once a customer starts the PEG application, they
will be presented with a screen that lists the
communities providing PEG programming
throughout the DMA.

Screen Samples

The following are samples of U-verse PEG
screens. Customers can access Channel 99 in
several ways.











After launching the PEG application, U-verse TV
will display a list of communities offering PEG
programming.






Upon selection of a community, U-verse TV will
list all the channels offered by that community as
well as display live programming in a preview
screen along with a description of the selected
channel.








Description: AT&T U-verse Program Guide
Description: Listing of available channels and preview
screen for a particular community
Description: AT&T’s PEG application lists all
communities offering PEG programming in a DMA
Description: AT&T U-verse Main Menu – Live TV

Information Subject to Periodic Revision
v.1

PEG programming can be viewed in the preview
screen, or enlarged to a full-screen view.







User Interface

AT&T will provide an administrative software tool
to allow the PEG programming provider to create
naming and descriptions for each PEG channel.





Description: Full screen view of PEG programming
Description: Administrative screen used for naming
and description


Information Subject to Periodic Revision
v.1

AT&T U-versesm TV

AT&T U-verseSM brings consumers a revolutionary
new entertainment experience. AT&T is the only
national provider to offer a 100-percent Internet
Protocol (IP)-based video service, AT&T U-verse
TV, which delivers a new level of service
integration and features that are unmatched in
the marketplace.

AT&T U-verse TV offers customers a compelling
variety of TV and Internet packages to customize
their entertainment experience. AT&T customers
can choose from five basic TV packages – U100,
U200, U300 and U400 – and a unique family-
friendly programming package, U-family, which
includes the best family-oriented TV channels.

AT&T’s service also includes video-on-demand
titles for all ages as well as offering a variety of
flexible HD, movie, sports, and Spanish language
programming options.

AT&T’s PEG Solution

AT&T is committed to carrying Public, Educational
and Governmental (PEG) programming over its
AT&T U-verse TV service. Because AT&T’s U-verse
service is based on IP, AT&T will use IP streaming
capability to deliver PEG channels.

AT&T will have no role in the acquisition or
creation of the PEG content, nor will it exercise
any production or editorial control over the
content. The PEG programming provider will be
responsible for all PEG content, including the
acquiring of any appropriate rights and licenses
necessary to allow transmission by AT&T
throughout the designated market area (DMA)
and ensuring viewer suitability of content.







“Live PEG Streams”

PEG programming content must be converted to
a streaming video signal for transmission on
AT&T’s U-verse platform. The format is Microsoft
Windows Media 9, encoded at 1.25 Mbps per
stream/channel with a resolution of 480x480.
More detailed technical specifications will be
provided upon request.

User Experience

AT&T U-verse TV’s PEG service gives customers
more choices – they can choose to watch
programming provided by their own community
as well as other participating communities within
the surrounding area, or DMA. Similarly, a PEG
provider’s programming is available to not just
customers within their own community, but to all
AT&T U-verse TV customers in the DMA.

AT&T has designated Channel 99 as the location
on its U-verse channel guide dedicated
exclusively to PEG programming. Customers can
access the PEG application in a number of ways:
by selecting “Government, Education and Public
Access” from the “Live TV” section of the Main
Menu; by accessing the “Guide” and scrolling to
Channel 99; or simply by entering “99” on the
remote control.



PEG Programming Overview
Description: Channel 99 on AT&T U-verse TV

Information Subject to Periodic Revision
v.1

Once a customer starts the PEG application, they
will be presented with a screen that lists the
communities providing PEG programming
throughout the DMA.

Screen Samples

The following are samples of U-verse PEG
screens. Customers can access Channel 99 in
several ways.











After launching the PEG application, U-verse TV
will display a list of communities offering PEG
programming.






Upon selection of a community, U-verse TV will
list all the channels offered by that community as
well as display live programming in a preview
screen along with a description of the selected
channel.








Description: AT&T U-verse Program Guide
Description: Listing of available channels and preview
screen for a particular community
Description: AT&T’s PEG application lists all
communities offering PEG programming in a DMA
Description: AT&T U-verse Main Menu – Live TV

Information Subject to Periodic Revision
v.1

PEG programming can be viewed in the preview
screen, or enlarged to a full-screen view.







User Interface

AT&T will provide an administrative software tool
to allow the PEG programming provider to create
naming and descriptions for each PEG channel.





Description: Full screen view of PEG programming
Description: Administrative screen used for naming
and description

No comments: